William Morton is an NC native who discovered photography in Junior High School. Shooting for high school yearbooks, he began with the traditional Black & White film and developing. While in the US Navy William's passion for photography was renewed as he travelled overseas. Upon returning from the first Gulf War, William opened his first portrait studio in Washington. Primarily a glamour/portrait studio, William honed his lighting skills. Entirely self taught, William fine-tuned his lighting skills at a seminar shoot with magazine photographer Kim Mizuno. Upon relocating to southern California, William opened a new portrait studio in San Diego's North County where he shot not only glamour but modeling portfolios, headshots, and some commercial photography. William used his strong technical background to embrace digital photography when Nikon introduced the original D1, and he delved in to web design at the same time. William spent a few years working in the L.A. market while completing his Bachelors degree, then came back "home" to San Diego last year. William now works as a Photography Manager for a franchise corporation that is opening new portrait studios nationwide, helping develop their photography styles and train their photographers. He is about halfway through his MBA program, which he expects to complete next year. Now a full-time Webmaster as well, William still shoots in his "free time," but now enjoys the luxury of choosing only projects he wants to shoot rather than shoots he has to do. He still specializes in glamour, striving to create images that will make people look twice. William is also also the current President of the San Diego chapter of the American Society of Media Photographers.